ORA Land has unveiled BluBay, a 60-acre luxury plotted development in Karjat, Maharashtra, aimed at buyers desiring second homes, villa plots, and lifestyle-centric investments. This project is part of the growing Mumbai Metropolitan Region, benefiting from accelerated infrastructure advancements in the Mumbai 3.0 corridor. Notable infrastructure projects like the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and the Navi Mumbai Metro expansion are expected to enhance connectivity between Mumbai and emerging locations in the region.
Karjat has become increasingly popular among second-home buyers and investors due to its proximity to Mumbai, scenic surroundings, and relatively affordable entry costs compared to established Mumbai property markets. BluBay is designed to feature 325 premium villa plots, a 35,000-square-foot clubhouse, over 60 lifestyle amenities, and a 60,000-square-foot lagoon. The development embodies ORA Group’s “#T60Life” concept, positioning it as a lifestyle destination approximately 60 minutes from Mumbai.
The company is actively marketing this development to Non-Resident Indians (NRIs) in the GCC, where Indian real estate continues to be a significant investment option. According to ORA Land, buyers are increasingly interested in properties that offer long-term value combined with recreational, wellness, and nature-focused amenities. Unnati Varma, Director of ORA Land by ORA Group, highlighted that the evolving infrastructure in Mumbai is reshaping how NRIs perceive property opportunities, with a growing interest in emerging locales that offer both connectivity and lifestyle advantages.
BluBay’s promotion is further bolstered by a collaboration with Indian cricketer Suryakumar Yadav, who is the brand ambassador for the #T60Life campaign. The campaign emphasizes themes such as wellness, balance, and lifestyle. ORA Land anticipates that Karjat’s strategic position within the developing Mumbai 3.0 corridor will enhance its attractiveness among buyers seeking residential and second-home options outside the traditional Mumbai areas.
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