The log books of cinema promotion history have been updated: Spider-Man: Brand New Day’s trailer has crossed one billion views, the first movie trailer ever to do so. Released on March 17, the footage for Tom Holland’s fourth MCU Spider-Man film reached this extraordinary milestone in just four days. The entertainment world has a new benchmark, and it belongs to Spider-Man.
Brand New Day continues the saga of Peter Parker following No Way Home’s emotional conclusion. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film is part of MCU Phase Six. Four years after a memory spell removed Peter from everyone’s consciousness, the trailer shows him quietly persisting — still Spider-Man, still protecting, still reaching out for connection in a world that cannot remember him.
WaveMetrix tracking data confirmed the trailer had crossed 1.1 billion total views by Tuesday. The 24-hour viewership figure of 718.6 million broke Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s previous mark of 355.5 million. GTA VI’s entertainment benchmark of 475 million was also surpassed, and Brand New Day’s trailer now stands as the most watched film promotion in history.
Box office projections for the film have been revised dramatically upward in response to these numbers. No Way Home earned $1.9 billion globally and became one of the most successful superhero films of all time. Brand New Day’s trailer performance suggests the film could challenge or even surpass that extraordinary total — a prospect that would have seemed far-fetched before the trailer’s release but now seems genuinely plausible.
Tom Holland leads a cast that includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens July 31 in theatres worldwide and will release in India in six languages across all premium formats. The log has been updated — now the world waits for July 31.